The Festival offers an extremely broad marketing reach through collateral in print, radio, television, outdoor, and web.

- 550 000 Festival programs

- 90 000 Avant cards

- 11 000 Event programs

- Sydney Festival website - 274 733 unique visitors recorded from November to January

- Festival Buzz - the Festival's online newsletter

- Television advertising on the Nine Network in Sydney

- Print advertising campaign

- Radio advertising and promotions

- Interstate advertising campaign

- Outdoor advertising

- Venue signage - foyer and outdoor signage opportunities