The core Festival audience is:

- Aged between 25 - 55 years, with female skew (65%), male (35%)

- Highly educated and high income earners

- Loyal, repeat attendees

- 90% attend with friends or in groups and perceive Festival events as a social occasion and highly enjoyable

With an extensive program covering a wide variety of genres, Sydney Festival attracts audiences of varying demographics across its many events. We are able to work with you to ensure your company is aligned with your target market to maximise your sponsorship success.