The Star announced as Principal Sponsor
Sydney Festival has announced a new four-year Principal Partnership with The Star, Sydney's premium entertainment destination.
An existing partner of Sydney Festival, The Star is aiming higher as it steps up to become the Principal Partner from 2014, supporting one of Australia's most significant cultural events.
Sydney Festival Director, Lieven Bertels, says the Principal Partnership agreement with The Star is a perfect marriage between two of Sydney's most-visited attractions. "The Star is one of Sydney's flagship destinations, and the Sydney Festival is one of Sydney's signature events," he said. "The synergies between our "This is our city in summer" positioning, and the place that The Star occupies in Sydney all year round, presents many opportunities to take the Festival to another level."
Managing Director of The Star, Frederic Luvisutto, highlighted the important role the new partnership would play in the ongoing repositioning of The Star in Sydney and internationally. "Our recent $870m renovation is transforming the way The Star is enjoyed and perceived by Sydneysiders and visitors alike. Our new Principal Partnership with such an iconic Sydney event will further highlight the role that The Star is playing as an important part of Sydney's offering."
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