Switch Digital Arts Centre, powered by ICE

Come in, switch on; experience digital art.

From 5 - 8pm, Jan 13 to 22, Switch Digital Arts Centre Gallery will be transformed into an interactive lounge. Get immersed in an intimate media visual-scape.

With free entry, see the works of digital artists who are residents in ICE’s 3 year creative business incubation program - the ICE Hub.  Exploring digital arts in the heart of the west, these multi-disciplined artists will be present to talk to their work.

Artists include Michelle Cotterill, founder of Kavorter, a transmedia enterprise specialising in strategic planning and production across media platforms. Michelle seeks to offers a richer experience for users and a greater opportunity for clients to explore stories, themes and worlds.

The works of award-winning, world-class multimedia artist Tokyo Love In (Mike Chin) will be live mixing on iPad, synchronizing visual elements splashed across massive screens with electronic global beats to produce a unique, sophisticated sound.

Urban artworks by Adam Dunn of Swarm Creative will also be on show. Adam has over 15 years experience in MCing, graffiti art and hip hop culture. Swarm Creative offers hip hop tuition via workshop facilitation. Swarm Creative also offers design and motion graphic solutions with an urban feel for print or screen.

Hugo Moline and Heidi Axelsen, from The Lot will also showcase their latest digital work ‘ I Take But I Surrender’ which explores urban sprawl. Community participation in the creative process is at the heart of what The Lot does, from conception to completion of projects across the fields of architecture, art, urban design, community space and the production of learning tools.

Parra Opening Party - January 14 from 4pm

POP night will feature special programming at Switch Digital Arts Centre. Kicking off at 4pm, all are welcome to come chill out and experience live music and art exhibits in our front gallery space. We are also re-purposing our training lab with 14 Macs into a Social Media Centre for you to connect with friends, upload pics, tweets and other fun stuff as you experience it at the festival.

Get involved and experiential with interactive displays and new media led by the ICE Hub artists in residence; Kavorter, Tokyo Love In and Swarm Creative. Fun interactive media stuff for the whole family!

More info on the ICE blog: ice.org.au / 9897 5744