ANZ
"ANZ is delighted to be the Principal Sponsor of Sydney Festival, Sydney’s premier event in summer.
The Sydney Festival gives ANZ presence and visibility throughout Sydney over 3 weeks in January at a time when the city comes alive. It provides ANZ an opportunity to demonstrate our support of the arts, as well as engage with the people of Sydney in an iconic event they are passionate about.
Through our sponsorship activation program, Sydney Festival enables ANZ to demonstrate its brand position through its wide variety of events and performances."
Cameron Rushworth
Sponsorship & Event Manager
ANZ
NATIONWIDE NEWS
"The Daily Telegraph and The Sunday Telegraph are recognized as the official newspapers of Sydney Festival and are instrumental in providing readers with relevant information about Sydney Festival.
In 2009 The Daily Telegraph was influential in ensuring exceptionally high crowd attendance and a hugely successful launch for Sydney Festival with the annual Festival First program wrapped around The Daily Telegraph.
Our newspapers allow Sydney Festival to promote their events to a wide and varied audience who are aspirational and involved in their community. Each organization brings its highly qualified marketing teams together each year, to fulfill one another's objectives through innovative and creative campaigns to support the partnership. Our extensive readership and circulation build new audiences for Sydney Festival.
As the official newspaper partner, The Daily Telegraph and The Sunday Telegraph assist Sydney Festival to:
- Create innovative ways to engage Sydney-siders to build awareness and attendance at Festival First Night
- Stage the high profile, popular free Domain Concert Series.
- Print, promote and disseminate its key marketing material, including the Festival Brochure
- Promote appropriate Festival events through advertising in The Daily and The Sunday Telegraphs and dedicated Editorial.
News Limited welcomes the new CEO and Artistic Director, Lindy Hume and looks forward to working with Sydney Festival in 2010 to ensure a successful season.
Andrew Hewitt
Partnership Executive
Nationwide News