The Festival's media partners provide reach and cut-through for our sponsors. We also conduct extensive advertising campaigns in mass and targeted media for our free and ticketed events.

Our 2009 marketing campaign included:

Outdoor
- City of Sydney *
- 687 flags across the city
- 8 Triffids in high traffic city areas
- Tix for Next to Nix booth in Martin Place
- Info booths at Martin Place and Circular Quay
-  JCDecaux *
- 180 sites for 2 weeks 
-  APN *
- 14 Roadside Billboards
- 200 Buses

Radio
- ABC *
- 702
- JJJ
- Dig Radio
- Radio National
- Classic FM
-  2UE *
-  FBi *
-  SBS *
-  Vega

Print
- News Limited *
- The Daily Telegraph
- The Sunday Telegraph
- The Weekend Australian
- MX paper
- Fairfax
- The Sydney Morning Herald
- Sun Herald
- Suburban newspapers
- Street press
- The Brag *
- ACP Magazines *
- Grazia
- Gourmet Traveller
- The Australian Women’s Weekly
- Empire
- Rolling Stone
- Men’s Style

Television
- Nine Network *
- Qantas Inflight TV

Online
- Ninemsn *
- News Ltd *
- Inthemix *
- FBi *

* denotes Sydney Festival media partners