The Festival offers an extremely broad marketing reach through collateral in print, radio, television, outdoor, and web.

- 550,000 Festival programs
- 40,000 Avant cards
- 15,000 Event programs
- 75,000 show flyers
- Sydney Festival website: 374,687 unique visitors recorded from November to January
- Festival Buzz: the Festival's online newsletter
- Television advertising on the Nine Network in Sydney
- Print advertising campaign
- Radio advertising and promotions
- Interstate advertising campaign
- Outdoor advertising
- Venue signage: foyer and outdoor signage opportunities