The 2010 Festival TV ad was shot in a day with some string, a yellow balloon and a VERY long piece of fishing wire.

The aim was to have the balloon floating across a variety of Sydney landscapes, from the beauty of the harbour to the grit of the back lanes of Newtown.  We caught a few early morning swimmers by surprise, as they did their laps in Boy Charlton pool.

Music is by Townsville band The Middle East. The song is 'Blood' from their debut EP The Middle East. Click here for more on this great new Australian band.

To view our TV ad, head to the Sydney Festival YouTube channel.