The Festival's media partners provide reach and cut-through for our sponsors. We also conduct extensive advertising campaigns in mass and targeted media for our free and ticketed events.

Our 2008 marketing campaign included:

OUTDOOR

City of Sydney *
- 632 flags across the city
- 8 Triffids in high traffic city areas
- Tix for Next to Nix booth in Martin Place
- Info booths at Martin Place and Circular Quay

JCDecaux *
- 180 sites for 2 weeks

APN *
- 15 Roadside Billboards
- 185 Buses

RADIO

ABC *
- 702
- JJJ
- Dig Radio
- Radio National
- Classic FM

2UE *
FBi *
SBS *
Vega

PRINT

News Limited *
- The Daily Telegraph
- The Sunday Telegraph
- The Weekend Australian
- MX paper

Fairfax
- The Sydney Morning Herald
- Sun Herald

Suburban newspapers

Street press
- The Brag *

ACP Magazines *
- The Bulletin
- Gourmet Traveller
- The Australian Women's Weekly

Specialist magazines

TELEVISION

Nine Network *

ONLINE

Ninemsn *
News Ltd *
Inthemix *
FBi *

* denotes Sydney Festival media partners